HBP

Hayden, the photographer behind Hayden B Productions (HBP), captures portrait, street, and product photography to create a visual narrative that showcases the energy of urban life and the emotion within each moment.

For this branding, I was inspired by the interplay of light and shadow of buildings through a camera lens. Specifically a photo he posted from a recent New York trip. Pairing the new logomark with a heavy B&W aesthetic and monotype secondary font, the design emphasizes contrast and texture, mirroring the raw beauty Hayden captures in his work. The overall aesthetic is bold yet refined, balancing raw street energy with crafted sophistication, inviting viewers to experience moments both intimate and grand in a fresh, captivating way.