HBP

Service Brand Identity

Client:

HBP

Year:

2024

Type:

Digital

,

Identity

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Work that captures the essence of human connection, the pulse of urban life, and the elegance of crafted objects, all bathed in a thoughtful interplay of light and shadow.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

SYSTEM THINKING

Designing the system behind the screens.

Reusable components, patterns, tokens, and shared behaviors turn individual screens into a product that can evolve consistently. I design with the larger system in mind, balancing immediate product needs with what the team will need to build, maintain, and extend next.

SELECT IMAGE
Add Before Image
Add After Image

CREATIVE PROCESS

From rough direction to resolved product.

I work from structure outward, using early concepts to test hierarchy, flows, and interaction before increasing fidelity. Components and real content enter early, making it easier to iterate quickly, surface edge cases, and refine the experience without rebuilding from scratch.

Structure → Components → Iterate → Refine

Project Overview

Hayden, the photographer behind Hayden B Productions (HBP), captures portrait, street, and product photography to create a visual narrative that showcases the energy of urban life and the emotion within each moment.

For this branding, I was inspired by the interplay of light and shadow of buildings through a camera lens. Specifically a photo he posted from a recent New York trip. Pairing the new logomark with a heavy B&W aesthetic and monotype secondary font, the design emphasizes contrast and texture, mirroring the raw beauty Hayden captures in his work. The overall aesthetic is bold yet refined, balancing raw street energy with crafted sophistication, inviting viewers to experience moments both intimate and grand in a fresh, captivating way.

Social Media Links

N/A

Credits

Branding

Martick

Photography

Hayden Barogh