Designs that demand attention.
ABOUT ME
I didn’t fall in love with design through a traditional art background. I found it through UI engineering.
Early in my career, I was working close to the build side of digital products: wireframes, interfaces, flows, systems, and the small decisions that shape how people move through an experience. That’s where design clicked for me. It was about how something worked, how it guided people, how it created clarity, and how it made someone feel.
That foundation still shapes how I approach creative work today. I think in systems, but I care deeply about emotion. I’m drawn to the balance between structure and storytelling, where strategy, aesthetics, user experience, and brand all work together to create something that feels intentional.
Over time, that curiosity pulled me into more and more corners of design. Product work led to ecommerce. Ecommerce led to conversion and experimentation. Brand systems led to campaigns, photography, packaging, and physical products. I’ve never been especially interested in staying inside one discipline. I’m more interested in understanding how all of those pieces connect and what happens when they’re designed as part of the same experience.
My work now spans ecommerce, brand systems, UI/UX, campaign direction, product storytelling, and physical design. I’ve led design for Shopify experiences, CRO programs, landing pages, design systems, brand identities, digital campaigns, merchandise systems, photoshoots, and launch concepts for consumer brands across wellness, fashion, lifestyle, supplements, and apparel.
I’ve worked across enterprise teams, agencies, startups, and brands I helped build myself. Each environment taught me something different: how to navigate complexity, how to move quickly, how to defend an idea, how to build systems other people can use, and when the right answer is less about making something new and more about making what already exists work better.
I’m most interested in work that helps people see themselves in a brand or product. A strong campaign should do more than sell something. It should create a world someone wants to step into. A strong digital experience should make the next action feel obvious. A strong system should do more than organize assets or components. It should give a team room to move faster and a brand room to grow without losing what makes it recognizable.
Outside of client work, you’ll usually find me behind a camera, documenting people, places, and small moments that feel easy to miss. That curiosity is a big part of how I see design. I’m always looking for the story beneath the surface, then building the structure that helps people feel it.
"I design to solve problems, craft experiences, and share my perspective with the world."
-Martick
Let’s hop on a call and see what we can create together.