Featured Work

Rythm

UI/UX Design

A new design system built to bring consistency, clarity, and a stronger product experience across Rythm’s growing digital ecosystem.

5 core system areas standardized

Responsive patterns unified across key pages

FRAMER

UI/UX

DESIGN SYSTEM

BRANDING

Primal Kitchen

UI/UX Design

A full ecommerce rethink focused on sharper hierarchy, reusable patterns, and a system built to scale across the customer journey.

+33% revenue after redesign

50% faster CRO design production

SHOPIFY

STRATEGY

BRANDING

REDESIGN

Jüced

UI/UX Design

A bold digital concept translating Jüced’s playful, nostalgic identity into a more expressive and engaging ecommerce experience.

New design tokens established

3 key ecommerce experiences redesigned

SHOPIFY

UI/UX

DESIGN SYSTEM

BRANDING

Mood

UI/UX Design

Led conversion-focused landing page work that achieved a 78.6% purchase win rate across tested ecommerce experiences.

78.6% landing-page test win rate

15+ acquisition landing pages tested

CRO

UI/UX

LANDING PAGES

BUNDLING

Dr. Squatch

Ball Valuation Campaign

Directed the creative logic, UX, and scoring system for an interactive brand experience built to educate, entertain, and convert.

11.5B+ earned media impressions

New collection launch

CAMPAIGN

ECOM

GAMIFICATION

STRATEGY

No Rivals

Glory Days Campaign

Concepted and art directed a nostalgic collegiate campaign across product, photo, web, email, and social.

4 collections launched in one campaign

5-channel campaign across brand touchpoints

CREATIVE DIRECTION

PRODUCT DESIGN

ECOM

No Rivals

EYP Campaign

Led campaign direction for a lifestyle drop built around movement, aspiration, and brand identity.

First Sports Club campaign launched

First non-hat product launched

CREATIVE DIRECTION

PRODUCT DESIGN

ECOM

Prismancy

SaaS Brand Identity & UI

Product identity and interface direction for an internal A/B testing tool, focused on making technical CRO workflows feel clearer and more ownable.

New A/B testing platform

Light and dark modes

SAAS

BRANDING

UI/UX

CRO

No Rivals

Brand Identity

Built the brand identity, color palette, and typography from the ground up, shaping everything from product and packaging to ecommerce and campaigns.

$8M+ annual sales reached

One identity across every major touchpoint

BRAND STRATEGY

ECOM

IDENTITY

PASSWORD REQUIRED

Lockheed Martin

Locked Study

Designed and developed a technical dashboard that transforms complex in-flight radar data into interactive visualizations for post-mission analysis.

Designed & Developed End-to-End

Featured at a National Conference

DATA DASHBOARDS

PLATFORM SYSTEMS

CODE

COMING SOON

Archer & Olive

UI/UX Design

Led a complete Shopify storefront redesign, combining a refreshed visual identity with improved navigation, product discovery, and scalable merchandising systems.

+36% Add-to-Cart Rate

+22% Completed Checkouts

SHOPIFY

BRANDING

DESIGN SYSTEMS

COMING SOON

Dr. Squatch

Subscription Experience

Designed a unified customer account experience that simplifies subscription management, upcoming orders, product changes, and delivery preferences.

3 Subscription Models Unified

6 Global Markets

SHOPIFY

ACCOUNT PORTALS

STRATEGY

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Beyond the Case Studies

Not every project becomes a full case study. Over the past decade, I've worked across ecommerce redesigns, CRO initiatives, brand systems, product experiences, lifecycle marketing, and creative direction for brands ranging from startups to nationally recognized companies.

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