Selected Work /
Product Design
Selected Work /
Creative Direction & Campaigns
Selected Work /
Brand & Marketing
Selected Work /
Locked Studies
STATS AT A GLANCE
10+
years across branding, UI/UX, campaigns, and physical product design
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
$8M+
in annual 2025 sales from a consumer brand I co-founded, scaled, and eventually exited
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
Expertise
Product Design & UX
I design digital experiences around user needs, business goals, and real-world constraints. From flows and wireframes to responsive interfaces and interaction patterns, I focus on making complex experiences feel clear, intuitive, and easy to use.
Product Strategy
UI/UX
Prototyping
Interaction Design
User Flows
I design ecommerce experiences that balance brand, usability, and conversion. Across storefronts, landing pages, PDPs, and customer journeys, I build scalable experiences that help people discover products, make decisions, and take action.
CRO
Funnels
Templatization
Shopify
Growth Strategy
Design Systems
I build scalable systems that bring consistency to products and digital experiences. From components and patterns to typography, color, tokens, and documentation, I create foundations that help teams design faster without sacrificing quality.
Components
Variables
Tokens
Documentation
Accessibility
Creative Direction
I shape visual direction across campaigns, digital experiences, and brand touchpoints. From concept development through execution, I connect storytelling, art direction, and design systems into cohesive work that feels intentional and distinctly on-brand.
Art Direction
Campaigns
Brand Systems
Brand Identity
Launches
Strategy & Leadership
I connect customer needs, brand goals, and business priorities to clear design decisions. I lead teams, collaborate across disciplines, present work to stakeholders, and turn ambiguous problems into focused strategies teams can execute against.
Team Leadership
Stakeholder Alignment
Design Ops
Real work.
Real results.
Selected outcomes across brand, product, and ecommerce, measured by the impact they created.
AGENCY CLIENT
PRIMAL KITCHEN
+33%
In revenue following a large scale brand refresh and website redesign
AGENCY CLIENT
CRUNCHLABS
+35%
Box subscribers following multiple CRO test designs
AGENCY CLIENT
DFTBA
+52%
Conversion rate following a theme migration with brand refresh
AGENCY CLIENT
PRIMAL KITCHEN
100%
WCAG color compliance across key pages following redesign
AGENCY CLIENT
CRUNCHLABS
+83%
Email revenue following a flow redesign with new copy from partner copywriter
AGENCY CLIENT
ARCHER & OLIVE
+36%
Add to cart rate following a large scale brand refresh and website redesign
AGENCY CLIENT
DFTBA
+6%
Average order value following a theme migration with brand refresh
AGENCY CLIENT
MOOD
78.6%
Purchase win rate across 15+ testing landing pages for acquisition
AGENCY CLIENT
KAGED
5+
New, high-performing navigation funnels following navigation redesign
