Brand worlds, digital experiences, and campaigns built with taste and intention.
MY FOCUS
The space where the brand, the product, and the customer finally click.
A product should make the next step feel obvious.
A brand should make someone feel something.
A system should make every experience stronger than the one before it.
I’m most interested in the space where those things overlap: where user needs, business goals, and a distinct point of view come together in something people actually want to use.
That’s where I think design gets interesting.
Selected Work /
Product Design
Selected Work /
Creative Direction & Campaigns
Selected Work /
Brand & Marketing
Selected Work /
Locked Studies
STATS AT A GLANCE
10+
years across branding, UI/UX, campaigns, and physical product design
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
$8M+
in annual 2025 sales from a consumer brand I helped build, scale, and eventually exit
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
Expertise
Product Design & UX
I design digital experiences around user needs, business goals, and real-world constraints. From flows and wireframes to responsive interfaces and interaction patterns, I focus on making complex experiences feel clear, intuitive, and easy to use.
I design ecommerce experiences that balance brand, usability, and conversion. Across storefronts, landing pages, PDPs, and customer journeys, I build scalable experiences that help people discover products, make decisions, and take action.
Design Systems
I build scalable systems that bring consistency to products and digital experiences. From components and patterns to typography, color, tokens, and documentation, I create foundations that help teams design faster without sacrificing quality.
Creative Direction
I shape visual direction across campaigns, digital experiences, and brand touchpoints. From concept development through execution, I connect storytelling, art direction, and design systems into cohesive work that feels intentional and distinctly on-brand.
Strategy & Leadership
I connect customer needs, brand goals, and business priorities to clear design decisions. I lead teams, collaborate across disciplines, present work to stakeholders, and turn ambiguous problems into focused strategies teams can execute against.
