Made by Martick
©2026

Branding. Product. Systems.
10+ Years Experience

Made by Martick
©2026

Branding. Product. Systems.
10+ Years Experience

Branding, product design, and systems where performance and aesthetics work together.

Branding, product design, and systems where performance and aesthetics work together.

Photo from No Rivals EYP Campaign

Photo from No Rivals EYP Campaign

ABOUT

readme.txt

I get bored staying in my lane.

I started in engineering.
Ended up in design.
Built brands.
Built products.
Built design systems.
Built a company.
Learned enough code to become dangerous.

I’ve spent most of my career somewhere between “that’s not really my job” and “fuck it, I’ll figure it out.”

That’s usually where the interesting work is.

I like building businesses from the design side.
If that’s the kind of workhorse you need, let’s talk.

Selected Work /

Favorites

LOCKHEED MARTIN / TECHNICAL FOUNDATION

Seven years in complex systems shaped how I design today.

At Lockheed Martin, I worked across interface design, data analysis, code, and system logic to turn dense requirements into tools people could navigate with confidence. Much of that work remains confidential, but the methodology is visible throughout my portfolio. I bring the same systems thinking and rigor to products, brands, campaigns, and every creative problem I take on.

DATA DASHBOARDS

PLATFORM SYSTEMS

GRAPHICAL INTERFACES

CODE

LOCKHEED MARTIN / TECHNICAL FOUNDATION

Seven years in complex systems shaped how I design today.

DATA DASHBOARDS

PLATFORM SYSTEMS

GRAPHICAL INTERFACES

CODE

WHAT CARRIED FORWARD

At Lockheed Martin, I worked across interface design, data analysis, code, and system logic to turn dense requirements into UI tools people could navigate with confidence. Much of that work remains confidential, but the methodology is visible throughout my portfolio. I bring the same systems thinking and rigor to products, brands, campaigns, and every creative problem I take on.

STATS AT A GLANCE

10+

years across branding, UI/UX, campaigns, and physical product design

80+

redesigns and large-scale projects across both in-house and agency environments

30+

brands supported, ranging from emerging consumer brands to enterprise organizations

$8M+

in annual 2025 sales from a consumer brand I co-founded, scaled, and eventually exited

50%

faster CRO design production after implementing a scalable design system

AGENCY EXPERIENCE

Brands I've Worked With

These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.

And More.

PROCESS + DESIGN SYSTEMS

From individual screens to entire systems.

I use structure early, test ideas quickly, and build patterns that can scale. Whether I’m untangling one flow or an entire platform, the goal is the same: make complexity clearer, more consistent, and easier to build on.

WIREFRAME
FINAL UI

01 / STRUCTURE FIRST

Start rough. Learn faster.

Low-fidelity wireframes help me test hierarchy, content, and interaction before visual polish gets in the way.

Example: Primal Kitchen
Focus: Wireframing + CRO

colors/scheme-1/background/primarycolors/scheme-1/background/secondarycolors/scheme-1/text/header-primarycolors/scheme-1/text/header-secondarycolors/scheme-1/text/body-primarycolors/scheme-1/text/body-secondarycolors/scheme-1/text/labelcolors/scheme-1/border/defaultcolors/scheme-1/surface/tagcolors/scheme-1/text/tagcolors/scheme-1/action/primarycolors/scheme-1/action/hovertext/display/h1text/heading/h2text/heading/h3text/heading/h4text/heading/h6text/body/b1text/body/b2text/label/smspacing/stack/8
colors/scheme-1/text/body-secondarycolors/scheme-1/text/labelcolors/scheme-1/border/defaultcolors/scheme-1/surface/tagcolors/scheme-1/text/tagcolors/scheme-1/action/primarycolors/scheme-1/action/hovertext/display/h1text/heading/h2text/heading/h3text/heading/h4text/heading/h6text/body/b1text/body/b2text/label/smspacing/stack/8spacing/stack/16spacing/stack/24spacing/stack/40spacing/stack/64spacing/inline/8
ASSET / Tokens
FRAME / 000
CELL / 0:0
TOKENS / 36

02 / FIND THE PATTERN

Turn decisions into reusable pieces.

Once the experience works, I look for what should become a component, rule, token, or repeatable interaction.

Example: Rythm
Focus: Product Design + Components

03 / SCALE THE SYSTEM

Design for the screens you haven’t built yet.

The goal isn’t consistency for consistency’s sake. It’s creating enough structure that teams can move faster without reinventing the experience every time.

Example: Dr. Squatch
Focus: Systems + Complex Flows

DESIGN SYSTEM → CODE

The system shouldn’t stop at the Figma file.

For TRM Labs, I turned a barebones HTML concept into a custom experience using VS Code, OpenCode, and AI-assisted development.

I built the responsive layouts, motion, and interactions, then showed the brand team how to tokenize color, type, spacing, and other visual rules so the system could be reused instead of rebuilt.

Design the system. Use AI to accelerate the build. Refine by hand.

TRM Page Example

Expertise

01

Product Design & UX

I design digital experiences around user needs, business goals, and real-world constraints. From flows and wireframes to responsive interfaces and interaction patterns, I focus on making complex experiences feel clear, intuitive, and easy to use.

PRODUCT STRATEGY

UI/UX

PROTOTYPING

INTERACTION DESIGN

USER FLOWS

02

Ecommerce Design


Ecommerce Design

I design ecommerce experiences that balance brand, usability, and conversion. Across storefronts, landing pages, PDPs, and customer journeys, I build scalable experiences that help people discover products, make decisions, and take action.

CRO

FUNNELS

TEMPLATIZATION

SHOPIFY

GROWTH STRATEGY

03

Design Systems

I build scalable systems that bring consistency to products and digital experiences. From components and patterns to typography, color, tokens, and documentation, I create foundations that help teams design faster without sacrificing quality.

COMPONENTS

VARIABLES

TOKENS

DOCUMENTATION

ACCESSIBILITY

04

Creative Direction

I shape visual direction across campaigns, digital experiences, and brand touchpoints. From concept development through execution, I connect storytelling, art direction, and design systems into cohesive work that feels intentional and distinctly on-brand.

ART DIRECTION

CAMPAIGNS

BRAND SYSTEMS

BRAND IDENTITY

LAUNCHES

05

Strategy & Leadership

I connect customer needs, brand goals, and business priorities to clear design decisions. I lead teams, collaborate across disciplines, present work to stakeholders, and turn ambiguous problems into focused strategies teams can execute against.

TEAM LEADERSHIP

STAKEHOLDER ALIGNMENT

DESIGN OPS

Built
Everywhere.

Built Everywhere.

Experience shaped across different teams, industries, and stages of growth.

How I’ve Worked

How my experience is distributed across internal teams, agency partnerships, and building my own company.

In-house

Agency

Founder-Operator

Brand Industries

The primary industries represented by the companies and clients I’ve designed for.

Consumer & Ecommerce

Technology & Enterprise

Health & Wellness

Brand Scale

The range of organizations I’ve supported, from emerging brands to global enterprise teams.

Enterprise

Established

Growth-stage

Emerging

Real work.
Real results.

Real work. Real results.

Selected outcomes across brand, product, and ecommerce, measured by the impact they created.

  • AGENCY CLIENT

    PRIMAL KITCHEN

    +33%

    In revenue following a large scale brand refresh and website redesign

  • AGENCY CLIENT

    CRUNCHLABS

    +35%

    Box subscribers following multiple CRO test designs

  • AGENCY CLIENT

    DFTBA

    +52%

    Conversion rate following a theme migration with brand refresh

  • AGENCY CLIENT

    PRIMAL KITCHEN

    100%

    WCAG color compliance across key pages following redesign

  • AGENCY CLIENT

    CRUNCHLABS

    +83%

    Email revenue following a flow redesign with new copy from partner copywriter

  • AGENCY CLIENT

    ARCHER & OLIVE

    +36%

    Add to cart rate following a large scale brand refresh and website redesign

  • AGENCY CLIENT

    DFTBA

    +6%

    Average order value following a theme migration with brand refresh

  • AGENCY CLIENT

    MOOD

    78.6%

    Purchase win rate across 15+ testing landing pages for acquisition

  • AGENCY CLIENT

    KAGED

    5+

    New, high-performing navigation funnels following navigation redesign

CONTACT

Let's show the world who you are. Together.

CONTACT

Let's show the world who you are. Together.

PASSION PROJECT

Side Quest.

Side Quest.

I turned my work, experiences, pets, and personality into a custom Magic: The Gathering set. What started as a fun side project became an exercise in world-building, visual systems, storytelling, rarity, and designing within an existing set of rules.

I turned my work, experiences, pets, and personality into a custom Magic: The Gathering set. What started as a fun side project became an exercise in world-building, visual systems, storytelling, rarity, and designing within an existing set of rules.