Prismancy

Prismancy is Prismfly’s new A/B testing and experimentation platform built to help brands test faster, learn quicker, and make smarter conversion-focused decisions. I led the brand identity and creative direction for the project, focusing on building a visual system that felt intelligent, technical, and modern without losing the elevated design approach Prismfly is known for.

The identity exploration centered around the idea of “scanning” and optimization. The logomark was designed to resemble a dynamic scanning frame targeting areas of a site, visually representing analysis, experimentation, and iterative improvement. From there, the system expanded into a dark, high-contrast interface language paired with a bold chartreuse accent color to create a balance between sophistication and energy. The darker palette allowed the UI and data-driven nature of the product to feel grounded and premium, while the chartreuse created instant recognition and helped reinforce moments of interaction, testing, and motion throughout the experience.

Beyond the logo itself, I established the foundational typography system, color palette, creative direction, and visual identity standards used across the platform and marketing site. Once the direction was finalized, I handed off the branding system and implementation guidance to one of my designers, Ani, who applied the established typography, color system, and visual language throughout the product interface and website experience. The result was a scalable identity system that could flex across marketing, UI, product visuals, and future platform expansion while maintaining a cohesive and recognizable presence.