Product design can get complicated.
The experience shouldn’t be.
TABLE OF NEEDS
How I fit the role.
Capability
Experience
6+ years of UX/UI design
10+ years across product, UI/UX, ecommerce, design systems, and brand, including 7+ years at Lockheed Martin, ecommerce work across Primal Kitchen and other DTC brands, and recent product systems work with Rythm Health.
Ecommerce + conversion
3+ years leading agency-level Shopify and DTC experiences across discovery, PDPs, merchandising, landing pages, and CRO. I also co-built No Rivals, scaling the consumer brand to $8M+ in revenue while working with partners including Malibu Boats and NBC/SNL.
Complex + multi-user journeys
During my agency time working with Dr. Squatch, I worked on customer account experiences, translating account states, user needs, and ecommerce logic into clearer, easier-to-navigate flows. I’ve done similar work across other DTC brands where the experience extends well beyond a standard PDP or checkout.
Design systems
Built and evolved component systems for Rythm Health, Primal Kitchen, Jüced, and other digital experiences using tokens, variables, responsive components, interaction states, and documentation.
Technical literacy
My background started in engineering and continued through 7+ years working alongside technical teams at Lockheed Martin, which helps me design with implementation constraints, system logic, and developer workflows in mind.
Mobile-first design
Designed responsive ecommerce experiences for consumer brands across Shopify and custom storefronts, including mobile PDPs, navigation, merchandising, campaign landing pages, and conversion journeys.
Research + experimentation
At Prismfly, ecommerce work regularly combined UX design with analytics, CRO, customer behavior, and iterative testing to improve how shoppers moved through storefront experiences.
Accessibility
Led and contributed to digital experiences built around WCAG 2.1 AA, including accessibility considerations across typography, contrast, interaction states, component behavior, and responsive design.
Brand + product
My work has moved between both sides of the experience: product and systems for Rythm, Primal Kitchen, and Lockheed Martin, alongside brand and creative leadership for No Rivals and ecommerce clients.
AI-native workflow
I use AI alongside Figma, Shopify, Framer, prototyping, and traditional UX workflows to move faster through research, ideation, copy exploration, interaction concepts, and production without sacrificing design judgment.
Fast-moving environments
I’ve worked across Lockheed Martin, Prismfly, Rythm Health, No Rivals, agency clients, and startups, so I’m comfortable switching between enterprise rigor and environments where the process is still being built.
Autonomy
As a design leader at Prismfly and co-founder of No Rivals, I’ve had to define the problem, create the process, align stakeholders, and move work from loose idea to shipped execution.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.
Selected Work /
Product Design
STATS AT A GLANCE
10+
years across product design, UI/UX, ecommerce, design systems, and brand
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
4
designers managed directly while leading design at an ecommerce agency
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
MANIFESTO
What It All
Comes Down To
I like complicated projects, because there’s something satisfying about building the structure underneath all of the features, workflows, requirements, and edge cases.
My background in engineering taught me how to understand systems. Product design then taught me how to make that system understandable to everyone else.
That’s what excites me about this role. It lets me take something with a lot of moving pieces and make it feel like one connected experience for all.
KEEP EXPLORING
A few ways to get a deeper look at my work.
This current page highlights the strongest overlap for this role, but there’s more context behind the projects, experience, and decisions that shaped my approach.
WORK
Case studies across digital experience, ecommerce, design systems, brand, and creative direction.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.