Jüced
UI/UX Design
Designing for the first purchase. Building for everything after.
An independent ecommerce concept developed during an interview process, exploring how Jüced could combine stronger product storytelling, conversion-focused UX, and a scalable Shopify design system. From the homepage to product details and first-order acquisition, the project connected customer experience improvements with a more flexible foundation for future growth.
My Role
Ecommerce Strategy, UI/UX Design, Digital Art Direction
Disciplines
Shopify, Design Systems, Conversion Optimization, Accessibility, Content Strategy
Scope
3 Core Experiences / Variable-Based Design System / CRO Hypotheses
Impact
3 Redesigned Experiences / Reusable Design System
Year
2026
Industry
Food & Beverage
Pretty gets attention. Systems build businesses. Behind every polished interface is a system that empowers teams to move faster, test smarter, and scale confidently.
The Brief
A growing brand needs more than a good-looking website.
Jüced presented an opportunity to explore how a modern consumer brand could translate its identity into a more cohesive, conversion-focused ecommerce experience.
Developed independently as part of an interview process, the project focused on three critical customer touchpoints: the homepage, product detail page, and first-order landing page.
The challenge was to improve the clarity and flexibility of these experiences without sacrificing the brand's personality.
And rather than designing three disconnected pages, I wanted to demonstrate how a unified system could support future campaigns, product launches, and ongoing optimization.
The Strategy
Think about the journey before designing the pages.
I approached the project through two connected priorities: helping customers make more confident purchasing decisions and helping the internal team create new experiences without starting from scratch.
The homepage needed to establish the brand and guide product discovery. Product detail pages needed to make information easier to evaluate. First-order landing pages needed to connect acquisition messaging with a clear path to purchase.
These were design hypotheses, not conclusions drawn from internal analytics. Without access to Jüced's customer research or performance data, I focused on established ecommerce principles and opportunities that could be tested after implementation.
At the same time, I developed a component-driven strategy that would allow content and layouts to evolve without requiring a new design system for every campaign.
The Decisions
Three experiences. One underlying system.
The most important decision was to treat the project as a connected digital product rather than a visual refresh.
I established a variable-based design foundation for typography, color, spacing, and interface patterns. This allowed recurring decisions to be managed consistently instead of recreated across individual screens.
I also prioritized flexible content blocks over rigid page templates. A growing ecommerce brand needs room for new products, seasonal campaigns, and different acquisition messages without compromising the overall experience.
Accessibility informed the direction as well, particularly around hierarchy, readability, and consistent interface behavior.
The balance was intentional: enough structure to make the experience cohesive, with enough flexibility to keep the creative work interesting.
The Build
A concept designed to be more than a collection of mockups.
I independently developed the ecommerce strategy, interface designs, and digital art direction for the project.
The work included redesigned homepage, product detail, and first-order landing page experiences, supported by reusable components and a variable-based system intended for Shopify.
I worked from structural concepts into higher-fidelity designs, using real content requirements to evaluate hierarchy, component flexibility, and responsive behavior.
Alongside the visual work, I documented opportunities for accessibility improvements and conversion testing, connecting the proposed experience to potential future implementation and experimentation.
Jüced's existing brand identity and imagery provided the creative foundation. My contribution was translating those assets into a more systematic digital experience.
The Impact
A demonstration of how I think, not a claim about what shipped.
Because Jüced was an interview concept, the proposed designs were not launched or measured against live customer behavior.
The outcome was a connected set of ecommerce experiences, a reusable design-system foundation, and a series of hypotheses that could inform future testing.
More importantly, the project demonstrated how I approach digital design beyond individual screens: considering customer journeys, brand consistency, implementation constraints, and the long-term needs of the team maintaining the experience.
It was an opportunity to show both the creative output and the thinking required to make that output useful.
The Reflection
The best design work considers what happens after the handoff.
One of my favorite things about ecommerce design is that the work never really stops.
There's always another campaign, another product launch, another experiment, or another customer problem worth solving.
Jüced gave me an opportunity to demonstrate how I approach those challenges from the beginning. I don't want to design a beautiful homepage that becomes difficult to maintain six months later.
I want to build experiences that look great today and give the people working on them more freedom tomorrow.
Full Credits
Imagery & Branding
Jüced Team (Grüns Team)
UI Design
Martick
Digital Art Direction
Martick
WHAT'S NEXT
There's more where that came from.
One project only tells part of the story. Explore more of my work, the teams I've led, and the experiences that shaped how I approach design.
MORE WORK
Different challenges, different industries, same obsession with making things better.
EXPERIENCES
A closer look at my background across technical design, brand-building, creative leadership, digital systems, and hands-on execution over the last few years.