Jüced

Completed as an interview concept project, this project explores how a modern ecommerce experience can balance strong visual storytelling with scalable systems. Rather than redesigning individual pages in isolation, I focused on creating reusable content blocks, flexible design patterns, and a component-driven foundation that could support future campaigns, product launches, and brand growth.

The project includes redesigned homepage, product detail, and first-order landing page experiences, alongside accessibility improvements, testing hypotheses, content strategy, and a variable-based design system built for Shopify. While created without access to internal analytics or customer research, every decision was made to demonstrate how thoughtful systems and experimentation can elevate both the customer experience and the team's ability to move quickly.