Health data can be complex.
The experience shouldn’t be.
TABLE OF NEEDS
How I fit the role.
Capability
Experience
5+ years of product design
10+ years across product, UI/UX, design systems, ecommerce, brand, and complex digital experiences.
End-to-end ownership
Comfortable moving from problem definition and wireframes through polished UI, prototypes, systems, handoff, and iteration.
Simplifying complex information
Years spent designing highly technical interfaces where dense information, workflows, and requirements need to become intuitive experiences.
Health + wellness experience
Recent design systems and product work for Rythm Health, alongside years designing consumer wellness and ecommerce experiences.
Responsive web + mobile
Extensive experience designing responsive experiences across desktop, tablet, and mobile.
Design systems
Built and evolved scalable systems using tokens, variables, components, responsive patterns, states, and documentation.
Research + experimentation
Experience using customer behavior, analytics, CRO testing, qualitative feedback, and iteration to improve digital experiences.
Cross-functional collaboration
My engineering background makes working alongside developers, product teams, and technical stakeholders a natural part of my process.
Visual craft
A background spanning product and creative direction allows me to bring strong hierarchy, typography, interaction, and brand thinking into functional products.
Fast-moving environments
Worked across startups, agencies, enterprise teams, and my own company, often balancing ambiguity, speed, competing priorities, and high standards.
DTC experience
Years designing ecommerce products for consumer brands, plus firsthand experience co-founding and scaling a consumer business to $8M+ in annual sales.
Autonomy
Comfortable creating structure where there isn’t much yet, identifying what needs to happen next, and moving work forward without waiting for a perfect brief.
Selected Work /
Product Design
STATS AT A GLANCE
10+
years across branding, UI/UX, campaigns, and physical product design
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
4
designers managed directly while leading design at an ecommerce agency
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
MANIFESTO
What It All
Comes Down To
I like complicated projects, because there’s something satisfying about building the structure underneath all of the features, workflows, requirements, and edge cases.
My background in engineering taught me how to understand systems. Product design then taught me how to make that system understandable to everyone else.
That’s what excites me about this role. It lets me take something with a lot of moving pieces and make it feel like one connected experience for all.
KEEP EXPLORING
A few ways to get a deeper look at my work.
This current page highlights the strongest overlap for this role, but there’s more context behind the projects, experience, and decisions that shaped my approach.
WORK
Case studies across digital experience, ecommerce, design systems, brand, and creative direction.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.