Dr. Squatch

Ball Valuation Campaign

Client:

Dr. Squatch

Year:

2024

Type:

Strategy

,

Campaign

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Built to blur the line between brand interaction, entertainment, and viral conversation.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

SYSTEM THINKING

Designing the system behind the screens.

Reusable components, patterns, tokens, and shared behaviors turn individual screens into a product that can evolve consistently. I design with the larger system in mind, balancing immediate product needs with what the team will need to build, maintain, and extend next.

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CREATIVE PROCESS

From rough direction to resolved product.

I work from structure outward, using early concepts to test hierarchy, flows, and interaction before increasing fidelity. Components and real content enter early, making it easier to iterate quickly, surface edge cases, and refine the experience without rebuilding from scratch.

Structure → Components → Iterate → Refine

Project Overview

For Dr. Squatch’s Ball Valuation Tool campaign, I led the creative direction behind the interactive quiz experience in close collaboration with the Dr. Squatch team. My role focused on shaping the structure, tone, and logic of the experience itself, including the valuation framework, scoring system, tier hierarchy, and overall user flow.

The goal was to transform a standard product launch into an entertainment-driven brand interaction that felt humorous, self-aware, and highly shareable while still reinforcing the premium positioning of the new Ball Care line. I developed the valuation categories and personality-driven outcomes to balance absurdity with intentional brand storytelling, helping turn the quiz into a social object rather than just a promotional tool.

Working alongside the broader creative and marketing teams, the campaign generated over 11.5 billion earned media impressions, 125 million social impressions, and more than 800 media placements. The interactive experience helped fuel widespread engagement and positioned the launch as a viral cultural moment rather than a traditional product campaign.

Social Media Links

Credits

Quiz & Landing Page Design

Prismfly Team & Dr. Squatch Team

Photo & Video

Dr. Squatch Partner Agency

Creative Lead - Quiz Experience

Martick

Full Project Write Up