Mood

Mood's growth strategy relied on rapidly testing and refining customer acquisition experiences. Rather than focusing on a single redesign, the work centered around creating landing pages, quiz experiences, and bundling flows designed to increase purchase intent and improve conversion performance throughout the customer journey.

Working closely with strategists and stakeholders, I designed multiple acquisition-focused experiences that balanced user needs with business objectives. The goal was not simply to create attractive interfaces, but to establish a repeatable experimentation framework that allowed the team to quickly test hypotheses, identify winning concepts, and scale successful experiences.

Results

• 78.6% Purchase Win Rate Across Tested Landing Pages

• Created a repeatable experimentation workflow for rapid testing and iteration

• Designed multiple high-performing acquisition experiences spanning landing pages, quizzes, and bundling flows