Mood

Landing Pages

Client:

Mood

Year:

2024

Type:

Web Design

,

Strategy

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Great acquisition experiences aren't discovered. They're tested, refined, and earned.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

SYSTEM THINKING

Designing the system behind the screens.

Reusable components, patterns, tokens, and shared behaviors turn individual screens into a product that can evolve consistently. I design with the larger system in mind, balancing immediate product needs with what the team will need to build, maintain, and extend next.

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CREATIVE PROCESS

From rough direction to resolved product.

I work from structure outward, using early concepts to test hierarchy, flows, and interaction before increasing fidelity. Components and real content enter early, making it easier to iterate quickly, surface edge cases, and refine the experience without rebuilding from scratch.

Structure → Components → Iterate → Refine

Project Overview

Mood's growth strategy relied on rapidly testing and refining customer acquisition experiences. Rather than focusing on a single redesign, the work centered around creating landing pages, quiz experiences, and bundling flows designed to increase purchase intent and improve conversion performance throughout the customer journey.

Working closely with strategists and stakeholders, I designed multiple acquisition-focused experiences that balanced user needs with business objectives. The goal was not simply to create attractive interfaces, but to establish a repeatable experimentation framework that allowed the team to quickly test hypotheses, identify winning concepts, and scale successful experiences.

Results

  • 78.6% Purchase Win Rate Across Tested Landing Pages

  • Created a repeatable experimentation workflow for rapid testing and iteration

  • Designed multiple high-performing acquisition experiences spanning landing pages, quizzes, and bundling flows

Credits

Initial Design System

Gander Agency

Photography

Mood Partner Photographer

Design Strategy Lead

Martick

CRO & Design Support

Prismfly