Alternative assets are complex.
The experience shouldn’t be.
TABLE OF NEEDS
How I fit the role.
Capability
Experience
8+ years of product design
10+ years across UI/UX, product design, design systems, ecommerce, brand, and complex digital tools.
High-craft product design
Designed polished digital experiences across complex enterprise products, high-volume ecommerce, responsive platforms, and consumer brands.
Navigate ambiguity
Comfortable taking loosely defined problems from early exploration through structured concepts, prototypes, systems, and shipped experiences.
Systems-oriented thinking
I naturally look beyond individual screens to the components, patterns, rules, states, and workflows that make the entire product work together.
Product + engineering partnership
My background started in engineering, giving me a strong foundation for working through requirements, technical constraints, edge cases, and implementation with developers.
Research + data-informed design
Worked across user research, analytics, CRO testing, experimentation, and customer behavior to turn insight into clearer product decisions.
Design systems
Built and maintained scalable systems across tokens, variables, typography, color, components, interaction patterns, documentation, and responsive behavior.
Figma + prototyping
Advanced Figma experience across product design, prototyping, component architecture, variables, interactive concepts, and scalable libraries.
AI-first workflows
Comfortable incorporating AI into research, exploration, content, iteration, and prototyping while looking for opportunities to simplify complex workflows through automation.
Commerce + consumer behavior
Spent years designing ecommerce experiences and co-founded a consumer brand that scaled to $8M+ in annual sales, giving me firsthand experience with conversion, discovery, purchasing behavior, and retention.
Sports + collector culture
Built a brand around sports culture, licensed product, scarcity, drops, partnerships, and fandom, giving me a strong understanding of the emotional side of products people collect and value.
Selected Work /
Product Design
Selected Work /
Sports & Culture
STATS AT A GLANCE
10+
years across branding, UI/UX, campaigns, and physical product design
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
$8M+
in annual 2025 sales from a consumer brand I co-founded, scaled, and eventually exited
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
MANIFESTO
What It All
Comes Down To
I like complicated projects, because there’s something satisfying about building the structure underneath all of the features, workflows, requirements, and edge cases.
My background in engineering taught me how to understand systems. Product design then taught me how to make that system understandable to everyone else.
That’s what excites me about this role. It let's me take something with a lot of moving pieces and making it feel like one connected experience for all.
KEEP EXPLORING
A few ways to get a deeper look at my work.
This current page highlights the strongest overlap for this role, but there’s more context behind the projects, experience, and decisions that shaped my approach.
WORK
Case studies across digital experience, ecommerce, design systems, brand, and creative direction.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.