Complex products deserve simple experiences.
Especially when millions of people rely on them to stay connected.
TABLE OF NEEDS
How I fit the role.
Capability
Experience
4+ years building digital products
10+ years across UI/UX, product design, design systems, ecommerce, and complex digital tools.
Intuitive experiences across platforms
Designed responsive products and digital experiences ranging from technical enterprise tools to high-volume consumer ecommerce.
Research and data-informed design
Worked across user research, analytics, CRO testing, customer behavior, and iterative design to turn insight into better experiences.
Product + engineering partnership
My background started in engineering, giving me a strong foundation for working through requirements, technical constraints, and implementation with developers.
Complex problems and technical tradeoffs
Spent 7+ years designing complex digital tools at Lockheed Martin, translating dense requirements and workflows into usable interfaces.
Design systems
Built and maintained scalable systems across tokens, typography, color, components, patterns, documentation, and responsive behavior.
Figma + prototyping
Advanced Figma experience across product design, prototyping, component architecture, variables, and scalable libraries.
Cross-functional collaboration
Partnered with product, engineering, marketing, strategy, leadership, and client teams from early discovery through final implementation.
Product + brand consistency
My background spans both product and brand, helping me create experiences that feel as cohesive visually as they are functionally.
Sports + consumer culture
Built and scaled No Rivals around sports culture, creating licensed products, campaigns, partnerships, and fan experiences across collegiate and professional sports.
Selected Work /
Product Design
Selected Work /
Sports & Culture
STATS AT A GLANCE
10+
years across branding, UI/UX, campaigns, and physical product design
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
$8M+
in annual 2025 sales from a consumer brand I co-founded, scaled, and eventually exited
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
MANIFESTO
What It All
Comes Down To
I like complicated projects, because there’s something satisfying about building the structure underneath all of the features, workflows, requirements, and edge cases.
My background in engineering taught me how to understand systems. Product design then taught me how to make that system understandable to everyone else.
That’s what excites me about this role. It lets me take something with a lot of moving pieces and make it feel like one connected experience for all.
KEEP EXPLORING
A few ways to get a deeper look at my work.
This current page highlights the strongest overlap for this role, but there’s more context behind the projects, experience, and decisions that shaped my approach.
WORK
Case studies across digital experience, ecommerce, design systems, brand, and creative direction.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.