Creative by instinct.
Systematic by nature.
TABLE OF NEEDS
How I fit the role.
Capability
Experience
Creative concepting
Developed brand identities, campaign concepts, launch creative, digital experiences, and visual systems across agency, in-house, and founder-led environments, with 10+ years in design.
Multi-channel creative
Designed across landing pages, ecommerce, email, paid and organic social, campaigns, photography, packaging, print, and other brand touchpoints.
High-volume execution
Spent 3+ years in ecommerce agency environments balancing multiple brands, projects, launches, experiments, and deadlines without sacrificing craft, supporting agency brands including Primal Kitchen, Rythm, Jüced, and other consumer brands.
Creative systems
Built reusable templates, components, variables, tokens, libraries, and guidelines that help teams produce more creative without starting from scratch every time.
Performance + experimentation
Paired design with CRO, analytics, customer behavior, hypotheses, and A/B testing to create work that can be measured and continuously improved.
Ecommerce + lifecycle
Deep experience designing customer journeys across acquisition, landing pages, product discovery, conversion, retention, email, and ongoing brand touchpoints.
Brand consistency
Built and evolved visual systems that translate a core brand into campaigns, web experiences, product launches, social, photography, and production assets.
Creative operations
Comfortable organizing complex workloads, managing priorities, improving workflows, maintaining clear systems, and moving projects from loose idea to final production.
Cross-functional collaboration
Worked closely with marketers, strategists, developers, engineers, founders, photographers, writers, and other designers to turn different perspectives into cohesive creative.
Hands-on leadership
Led designers and established creative direction while remaining close to the work itself, from early concepts and critique through detailed execution and final delivery.
EXPERIENCES
A closer look at my background across creative leadership, ecommerce, brand-building, digital experience, and hands-on execution.
Selected Work /
Brand & Marketing
Selected Work /
Creative Direction & Campaigns
Selected Work /
Systems & Digital Experiences
STATS AT A GLANCE
10+
years across product design, UI/UX, ecommerce, design systems, and brand
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
4
designers managed directly while leading design at an ecommerce agency
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
MANIFESTO
What It All
Comes Down To
I like creative work that has to do more than look good. It has to work across channels, survive versioning, support a campaign, and still feel unmistakably like the brand.
My background has put me on both sides of that equation. I've developed the concept and built the system behind it. I've led the creative direction and gotten into the details. I've worked across ecommerce, campaigns, brand, digital experience, and the processes that help all of it move faster.
This role sits directly between creative thinking and creative operations, where the job isn't just having the idea. It's making it real, scaling it, testing it, and keeping the quality high while doing it.
That’s what excites me about this opportunity.
KEEP EXPLORING
A few ways to get a deeper look at my work.
This current page highlights the strongest overlap for this role, but there’s more context behind the projects, experience, and decisions that shaped my approach.
WORK
Case studies across digital experience, ecommerce, design systems, brand, and creative direction.
EXPERIENCES
A closer look at my background across creative leadership, ecommerce, brand-building, digital experience, and hands-on execution.