Technical by foundation.
Creative by obsession.
TABLE OF NEEDS
How I fit the role.
Capability
Experience
Brand + visual design
10 years in design, with 3+ years leading brand, marketing, and visual design across agency, in-house, startup, and ecommerce environments, spanning identity, campaigns, web, email, social, photography, and launch creative.
Design foundations
Strong foundation in typography, color, hierarchy, layout, accessibility, and visual storytelling, with a focus on making complex information feel clear, intentional, and engaging.
Websites + campaigns
Designed responsive websites, landing pages, ecommerce experiences, and integrated campaigns across Prismfly clients, No Rivals, Rythm Health, and other consumer brands.
Brand systems
Built scalable visual systems using Figma components, variables, tokens, templates, guidelines, and reusable patterns to maintain consistency while helping teams move faster.
Digital + print production
Experience taking work from concept through production across websites, campaigns, product launches, packaging, photography, print collateral, social, email, and other brand touchpoints.
Figma + Adobe Creative Cloud
Advanced Figma experience across brand, product, and design systems, alongside years of hands-on Adobe Creative Cloud work for campaign, photography, production, and visual design.
Cross-functional collaboration
Worked closely with marketers, writers, strategists, developers, engineers, founders, photographers, and other designers, translating different perspectives into cohesive creative work.
Autonomy + organization
Comfortable owning multiple projects simultaneously, establishing priorities, aligning stakeholders, and moving work from an ambiguous starting point through polished execution with minimal oversight.
Process improvement
Regularly build templates, components, systems, and clearer workflows that reduce repetitive work, improve handoff, and make collaboration across creative and technical teams more efficient.
Technical + web fluency
7+ years designing technical digital tools alongside engineers at Lockheed Martin, with practical knowledge of HTML/CSS, responsive behavior, implementation constraints, and developer workflows.
Growth + experimentation
At Prismfly, paired design with CRO, analytics, customer behavior, testing, and conversion strategy to improve ecommerce journeys rather than treating design as a purely visual exercise.
Creative leadership
Led designers, established visual direction, presented and defended creative decisions, mentored teammates, and developed a high bar for detail while staying comfortable giving and receiving direct feedback.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.
Selected Work /
Brand & Marketing
Selected Work /
Creative Direction & Campaigns
Selected Work /
Product Design
STATS AT A GLANCE
10+
years across product design, UI/UX, ecommerce, design systems, and brand
80+
redesigns and large-scale projects across both in-house and agency environments
30+
brands supported, ranging from emerging consumer brands to enterprise organizations
4
designers managed directly while leading design at an ecommerce agency
50%
faster CRO design production after implementing a scalable design system
AGENCY EXPERIENCE
Brands I've Worked With
These brands are clients that I have worked with through my time with Prismfly. Specific case studies for these can be found on Prismfly's site.
And More.
MANIFESTO
What It All
Comes Down To
I like complicated projects, because there’s something satisfying about building the structure underneath all of the features, workflows, requirements, and edge cases.
My background in engineering taught me how to understand systems. Product design then taught me how to make that system understandable to everyone else.
That’s what excites me about this role. It’s a chance to take something deeply technical and make the way people experience and understand it feel simple, thoughtful, and human.
KEEP EXPLORING
A few ways to get a deeper look at my work.
This current page highlights the strongest overlap for this role, but there’s more context behind the projects, experience, and decisions that shaped my approach.
WORK
Case studies across digital experience, ecommerce, design systems, brand, and creative direction.
EXPERIENCES
A closer look at my background across leadership, product design, engineering, ecommerce, and brand-building over the years.